Banners Get Social

Avenue A | Razorfish and Pluck Corp. have announced the introduction of a new form of digital advertising to be made available later this year. AdLife units will be standard IAB banner units with room for viewers to input their own comments and or media. The ad unit will allow the upload of text, such as a product recommendation or review, it will also, depending on the application, allow users to upload photos, video, provide opinions, or ratings.

There are considerable experimentation possibilities for marketers here depending on the sector - anything that breathes life into banners is worth considering. The two companies are currenty working with (undisclosed) beta clients before making the units generally available...