My company, Rosetta, recently conducted a study amongst the top 100 online retailers in the US. The study found that 59 had a fan page on Facebook, up from 30 in May 2008.Commenting on the study, Adam Cohen. a Partner in our Consumer Goods & Retail practice, said
“Social media sites continue to be an important source of community connection, and savvy retailers are reaping the benefits of Facebook’s rapid extension into new demographics, such as Gen X and seniors".Adam went on to say that just putting up a page will not suffice - like all other expressions of marketing, using social media takes focus, care and attention.
1 comments:
How are you quantifying that they are "reaping of benefits?"
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