Interesting way of looking at trending in the TV world.SnapStream records national TV (ABC, CBS, NBC, FOX, MSNBC and CNN), and then creates a database of references. Users can search the database to see how often terms were referred to over a given period - the example here is an analysis of references to MySpace and Facebook in 2009.
They describe themselves thus: SnapStream brings some of the power of "new media" -- search, copy and paste, linkability -- to the "old media" of television.

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