Relevance - Not Just About Targeting

Situational relevance sets up a situation in which we the consumers can join the dots quickly ourselves. Used correctly, it's engaging, often funny and guess what...It captures our attention to the extent that we might even remember it and what it was all about... Brilliant!

Relevant Product Placement

Is this the height of low cost (and amusing) product benefit relevance? Well done Toronto Plastic Surgery...

Buzz Visualisation

Another great visualisation tool, Buzztracker lets you visualise frequencies and relationships between locations appearing in global news coverage. Big events in one area tend to ripple through to other geographically distant areas of the world. Political, economic and social connections between cities thousands of miles apart become apparent at a glance...

Looking It Up...

I have long been a fan of Plumb Design's Visual Thesaurus for its elegant design and frankly, usefulness. There is a new entrant in the category. Merriam-Webster and QA International have joined forces to create the Visual Dictionary Online (http://www.visualdictionaryonline.com/). Visitors to the new site may either search ideas within organized subject fields to quickly locate more than 20,000 terms with full definitions or consult more than 6,000 stunning illustrations of a wide variety of objects from all aspects of life.Very nice...

The Future Of The Website

In the series, the website is dead - long live the web...

EBay has released an experimental new desktop client which adds animation and very nice dynamic graphics to searching, browsing and bidding for items on the site.
The application gives buyers and sellers the (more ore less) full Ebay experience without ever having to open a browser. Further proof, if any were needed of the blurring of the lines between applications and the web. In addition the desktop application provides a more interesting, entertaining and engaging customer experience,

Should you win an auction, you can pay for your items right there in the application.

Very interesting and well done. More here...

Innovative Outdoor

This projection on to a Frankfurt tower block was removed after 3 days because of complaints that it was distracting to traffic. Mini/BMW continues to lead the category in smart ideas...